Technology

How Our Technology Works

Qutium operates as a managed service on behalf of our clients. We manage advertising on behalf of our clients using our own Google Ads accounts through the Google Ads API. This removes the technical barriers and setup complexity typically associated with digital advertising.

Step-by-Step Flow

01

Website Analysis

Our AI scans the submitted website to extract core value propositions, product details, and target audience indicators. No manual input is required.

02

AI Strategy & Generation

Using advanced language models, we generate multiple cohesive advertising strategies, creating optimized headlines, descriptions, and selecting relevant keywords targeting search intent.

03

Campaign Creation via Google Ads API

We use the Google Ads API to automatically create and deploy these campaigns, ad groups, and keywords onto our managed Google Ads accounts. The API powers bulk setup instantly without manual intervention.

04

24/7 Optimization

Our system continuously pulls performance metrics and makes automated bid adjustments using the Google Ads API to pause underperforming configurations and scale successful ones.

Specific API Services Utilized

To deliver seamless automation, Qutium leverages several core services of the Google Ads API:

  • Campaign Creation: Assembling Search campaigns, defining network settings, and setting optimal geographic targeting.
  • Keyword Management: Adding structured keyword targets and managing negative keywords to eliminate wasted spend.
  • Budget Optimization: Adjusting daily budgets programmatically based on real-time performance to maximize ROI.
  • Performance Reporting: Extracting granular data (impressions, clicks, conversions, formatting reports) for continuous AI training and user dashboard visibility.